Problem: Redesign Orbit Mist to fit with the recent redesign of base brand Orbit and with an abstract incorporation of the idea of hydration.
Solution: Emphasis was put on the Orbit bullseye equity by using water ripple imagery. Deliverables include outerwrap and interior of pack. Interior patterns were experimented with separately.
Problem: Create a brand system promoting OneSight’s Cycle of Sight event: a Cincinnati based giving program providing vision screenings and free eyewear to local students.
Solution: Collateral includes window clings and a paycheck stuffer. Style hints at the children being helped through the program.
I DO MAGAZINE
Problem: Create a new or redesign an existing book/magazine complete with covers, table of contents and cover stories.
Solution: Rethinking the current bridal magazine industry; with a focus on what a ‘designer’ would be looking for.
Problem: Using original text and a grid system, design a composition based on information gathered from an experienced journey. Use sight, thought and sound.
Solution: Journey taken: going to an arcade. Inspiration pulled from vintage gaming [ie. Tron, Pac-man].
Problem: Design and construct a 3-dimensional children’s toy that is made out of paper and is interactive.
Solution: Self-contained rocket set including 3 astronauts, 3 robots and an interior launch pad. Packaging is intended for continued use.Toys also double as finger puppets.
Problem: Design a logo with typography for an event, exhibit or book. Then create a practical real world application for the logo.
Solution: A music festival set in Dublin, Ireland. Collateral includes a t-shirt and poster.
Problem: Redesign SmartOnes to fit an overall concept of the brand being a 'secret agent helping you to lose weight.'
Solution: Uses an abstract image of a red belt tightening a waist across pack. Uses color, icons and category names to help consumers distinguish varieties at shelf.
LOGOS / ICONS
Various logos and icons designed in the classroom and on co-op.
YMCA ICON SYSTEM
Problem: Design a visual language of symbols consisting of nine individual icons which generate a family of form. Then employ the visual language into a contextual framework and application.
Solution: Icons portray modes of transportation throughout one’s lifetime. Applied to a redesign of the YMCA’s website to indicate various age groups.
Problem: 100+ page Master plan booklet describing project plans, sent to city officials and community for education and fundraising, and published online.
Solution: A more colorful, active and understandable design using the companies equity colors but with the addition of water imagery to reinforce the project’s location and purpose.
JIM THORPE FOLDER
Problem: In a group of 3, art direct others through the design of a folded informational piece about an athlete of choice.
Solution: A collectible biography of Jim Thorpe inspired by sepia photographs, vintage sports cards and the tactile feel of worn footballs and baseballs.
GLEN ROCK LIBRARY
Problem: Create a set of 4 outdoor banners to celebrate this Pennsylvania library’s 75th anniversary. (pro bono)
Solution: Keeping with the existing style but with the feeling of heritage shown in a seal icon and band. Each banner showcases the joy of reading through current imagery and quotations.
Problem: Develop a global redesign concept of Enfamil to unify and elevate the brand while enhancing shelf navigation and impact, with an overall feeling of warm-hearted expertise.
Solution: A premium and scientific design focused around a new brand name / mascot lock-up and side panel versioning strategy.
Problem: Conceptualize packaging for a new all-natural coffee creamer, promoting health and well-being, to be sold in WalMart stores.
Solution: A photographic approach that nods to nature and the soothing feeling of a warm cup of coffee at home — using the company’s existing logo and bottle.
What's Your Type? Visualizing Personality
In order to improve our life decisions and relationships, we need to be aware of our inherent differences as people. An understanding of personality types, specifically the Myers-Briggs Type Indicator [MBTI], encourages self-reflection and the appreciation of others. By making the basic building blocks of the MBTI more concise and visual, the complex idea of personality can be more efficiently understood.